Citroen Need Their Windows Cleaned!
Car manufacturers Citroen have created an online social buzz surrounding their new citroen models' window. Citroen have launched a 'Wash me if you can' campaign online that revolves mainly the oversized windscreen- and yes, you've guessed it, trying to clean it.
Paris-based marketing and advertising agency The H Agency came up with the campaign that directs consumers to a video-based microsite that then allows them to choose from 5 very different, larger- than- life characters in order to unleash their 'unique' washing talents on the huge panoramic glass surface.
The fun-loving characters created for the campaign include Jose Taco (a Mexican wrestler), Tania Bing (an American Cheerleader), Diva Brown (a funky soul singer sporting a 'fro'), Chick'n (an oversized but flamboyant chicken) and The Master- who for all intents and purposes is an ace car washer in a black suit and sunglasses.
All of these crazy characters do their best to wipe, spray, sponge the dirt of a screen while the viewer watches from the perspective of the driving seat.
The dedicated microsite allows visitors to explore the New C3 range, book a test drive and to also view the brochure online. There is also a 360 degree tour function that has been added to this fancy landing page.
The communications director of Citroen has stated that the micro-site if fun, distinctive and memorable. A fitting a campaign to introduce customers to the New Citroen C3, Kent which is full of car dealerships that can help if you can't make up your mind which character.
Article Source: http://EzineArticles.com/?expert=Sara_L_Wright Paris-based marketing and advertising agency The H Agency came up with the campaign that directs consumers to a video-based microsite that then allows them to choose from 5 very different, larger- than- life characters in order to unleash their 'unique' washing talents on the huge panoramic glass surface.
The fun-loving characters created for the campaign include Jose Taco (a Mexican wrestler), Tania Bing (an American Cheerleader), Diva Brown (a funky soul singer sporting a 'fro'), Chick'n (an oversized but flamboyant chicken) and The Master- who for all intents and purposes is an ace car washer in a black suit and sunglasses.
All of these crazy characters do their best to wipe, spray, sponge the dirt of a screen while the viewer watches from the perspective of the driving seat.
The dedicated microsite allows visitors to explore the New C3 range, book a test drive and to also view the brochure online. There is also a 360 degree tour function that has been added to this fancy landing page.
The communications director of Citroen has stated that the micro-site if fun, distinctive and memorable. A fitting a campaign to introduce customers to the New Citroen C3, Kent which is full of car dealerships that can help if you can't make up your mind which character.
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